You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Authors containing Mia Stokmans.
ANA has found 1 results for you, in 246 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

The interactive concept test

This paper describes a new method for investigating consumer preferences for product design, the Interactive Concept Test. In this test, respondents specify their own, preferred design by interactively adjusting the attribute levels of a randomly...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Authors: Mia Stokmans, Gerard Loosschilder
September 1, 1996
×

Citation

Stokmans and Loosschilder (1996a, September 01). The interactive concept test . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-interactive-concept-test-